Jay Lin is based in China and is responsible for Asia overall. He has over 20 years of experience in the food industry in Asia as both an operator and investor. He joined Rich Products in 1998 as Head of Plant Operations for Rich Products first investment in China. He has since taken on various roles for Rich Products in Asia including in Finance, Manufacturing, Supply Chain and investing in China Cold Chain Logistics. Most recently Jay was responsible for launching the frozen beverage brand of freal in China. Jay is a California CPA and has a BS degree in Applied Math from University of California Berkeley.